The Wellness Filter® was developed in 1980 by Harusuke Naito, a renowned Japanese sports physiologist, as part of an effort to produce ”perfect water” for the Japanese Olympic swimming team and professional athlete clients. Mr. Naito believed that even subtle differences in water purity, surface tension and mineral content could affect body hydration, cellular function, and athletic performance. After years of testing and experimentation, Mr. Naito introduced the Wellness Filter® to the Japanese market in 1984. After several years of sales, Naito’s company began to assemble thousands of consumer reports regarding the unexpected health benefits experienced by the consumers of the product. Soon many doctors began to introduce the filter in their practices and test these reports against more controlled studies. In the late 1980’s and early 1990’s, a number of universities began to test the effect of the filter’s water on animals in order to avoid the psychological or placebo effect associated with human subjects. In all cases, the researchers witnessed a substantial improvement in health and growth when compared against normal municipal water or well water.

Over the years, Mr. "Haru" Naito has become the world's preeminent leader in water enhancement technologies, developing patented processes and proprietary media while developing a war chest of closely guarded trade secrets. In the late 1990's Mr. Naito decided to expand his company outside of Japan which resulted in the formation of Wellness Enterprises, LLC to serve all international markets outside of Japan.